Aegis Ads from 1942

I recently bought a 1942 Aegis and I was amazed by its excellent condition and interesting photographs. (I plan to post some pictures in a future update.) I was especially amazed by the plethora of advertisments in the back of the year book, which ran the gamut from clothing stores to car garages.

Here are a series of the nicest advertisements in the Aegis.



F.R. Tripler was a New York based Haberdasher which folded in the early 1990s. I couldn't find out much else about the store on the Internet but apparently it was fairly stuffy.




Rogers Peet was another New York based Haberdasher that also closed in the 1980s. At one point, they had 12 stores in the New York area, but changing fashion doomed the firm.




Campion's of Hanover was the local haberdasher for Dartmouth College until it closed in the early 1990s. It was known for its Dartmouth specific ties, some of which can still be found on eBay. The current Campion's is a women's clothing shop.



This ad by J. Press specifically targets Dartmouth men, who it assumes will be soon part of the workforce, and thus buying J. Press. Of the four advertisers, only J. Press is still around, and it's target audience today is certainly not the college men. Personally, I'd be quite surprised if anyone on campus owns anything by J. Press.

Unfortunately, changing fashions doomed any men's clothing store that relied upon college students for survival. J. Press was able to adapt by targeting other markets, including Japan but most were not so lucky.